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8 SEO Myths Debunked
As a well-respected, professional digital marketing agency, we like to think we know a little about Search Engine Optimisation (SEO). However, due to dealing with SEO on a daily basis, we invariably...
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Google Penguin: Why an Ongoing Update Could be Good for SEO
What’s black and white and red all over? An embarrassed penguin. Why is a penguin embarrassed? Because, after more than three years and six updates, there are some websites that still don’t understand...
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PageRank is Dead, Here are the Alternatives
PUBLIC SERVICE ANNOUNCEMENT: PageRank is finished. You heard it here first, maybe? Hey, don’t feel sad, it had a good run, a great run even – it might even kick back in to life at some point, Big...
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A 10 Step Guide to SEO Failure
We’re going to play a game – you versus Google. If you get to the top of the search rankings and stay there, you win – and your bottom line will most likely tell you you've won. If you get to the top...
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11 SEO Terms You Need To Know
You may have already read our awesome 3 Minute Guide To SEO and probably gone through our marvellous Digital Marketing Jargon Buster with a fine-toothed comb, but we thought we’d throw something a...
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5 Current Social Media Trends You Need to Get Involved With
There’s been a lot of talk in the past year or so regarding social signals and search engine rankings – do they count; don’t they count; should everybody just abandon any thoughts of using Twitter and...
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Why Google Has Made Twitter More Important than Ever
At the beginning of 2015, Google and Twitter struck up a partnership that would see the former gain access to the Twitter “firehose” (real-time tweet data) and integrate current tweets into search...
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A Concise Guide to PPC
Now, from the people that brought you ‘A 3 minute guide to SEO’ comes ‘A concise guide to PPC’ – a straightforward guide designed to give you the lowdown on everything you need to know about the...
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8 Free Web Design Tools and Resources
In today’s digital age, first impressions mean a heck of a lot. And due to more of the world’s population becoming internet-savvy every day, most people are likely to see your brand’s website before...
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How and where to get free images for your content
When it comes to content marketing, visuals are where it’s at. We talked about why being seen is the best way to be heard in more depth in this blog post, backing up our argument with a few choice...
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We Hate Automated Direct Messaging on Twitter. You Should Too
At Pea Soup we love ourselves some Twitter. Every brand should. Okay, so it doesn't drive the same levels of traffic as Facebook or have as many monthly active users as LinkedIn, but for conversation...
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The Knowledge Vault and Why Google Wants You to Start Answering Questions
Depending on your age, you may well remember a time in the not too distant past when the answer to a particular question that was bothering your brain would be sought from another person more...
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Social Media And Why You Shouldn't Try to Be Everywhere At Once
For a business in 2015, social media is not really a choice, it’s a responsibility.Social media is where your audience hangs out; where they find out the latest news from their favourite brands and...
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Google 'Watch Time' and How to Make Your Videos Watchable
With all the hysteria regarding Google’s decision to restructure as a company called Alphabet, and appoint a new CEO - Sundar Pichai - to oversee Google as we know it, another little nugget of...
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The Do’s and Don’ts of Quality Content, According to Google
We all have our own definition of ‘quality’. For example, some British gangster/football hooligan film enthusiasts might refer to Danny Dyer as a ‘proper quality’ actor. I wouldn't necessarily agree...
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Mr & Mrs Average Social Media [Infographic]
We all love us some social media and it seems many of us share the same interests in terms of the sites we frequent and the things we like to do in our gender types. Which begs the question: are you Mr...
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A Concise Guide to Affiliate Marketing
You might have noticed that, in among the services at Pea Soup, we offer something called ‘Affiliate Marketing’. Though it has been around since the early days of ecommerce, affiliate marketing remains...
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Panda 4.2 in Review – The ‘Bear’ Naked Truths You Need to Know
It has been almost two months now since the official introduction of Panda 4.2 and many in the industry are even more perplexed by its impact – or lack of – than in previous Panda rollouts. Where some...
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How to write a blog post that people will read
You’re a blogger. Okay, okay, you’re not a blogger, but you’re thinking about becoming one? You've heard of a blog and somehow ended up here? Whatever. You’re here to read and learn and that’s all that...
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A crash course in Local SEO
Let’s get straight to the point: if your business has a physical location that services customers in a specific area, local SEO cannot be ignored. And, just like regular SEO, there are no quick fixes;...
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